The Brand Identity

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APD_1 APD_2 APD_3 APD_4 APD_5 APD_6 APD_7

APD by New Studio

Argosy Product Division (APD) is a Brooklyn-based furniture manufacturer founded by Argosy Designs, a fabrication company specialising in custom metalwork. Every object they create is carefully crafted in their workshop, combining classic and contemporary aesthetics.

International design team New Studio worked closely with APD to shape their brand identity and communications strategy.

Typeface: Monument Grotesk by Dinamo

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