The Brand Identity

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Atenció Skater! by Forma

Barcelona City Council commissioned local studio Forma to design their Atenció Skater! campaign. The initiative aims to increase awareness of skateboarding rules in the Plaça dels Angels area in front of the Museu d’Art Contemporani de Barcelona.

The iconic skate location has been creating issues between skaters and the area’s residents since the 90s, with tourists travelling from all over the world to skate there. The red and white signage displays a set of rules, that if abided by, will allow the 2 cultures to co-exist in the area.



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