The Brand Identity

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Atrois Studio’s Usage Magazine aims to break the mould set by traditional beauty publications

Usage Magazine is a cosmetic and beauty magazine, published and designed by Paris-based Atrois Studio. The content is defined by quality, not commercial goals, allowing the magazine to feature both world-renowned and niche brands. The magazine aims to break the established standards set by the beauty and commerce industries in order to give freedom back to the artists.

The cover of each issue will feature a hand-sticked label that adds a personal touch to the design and can be removed to emphasise the photography. Online, the magazine presents a condensed version of the print publication as well as a shop to purchase the magazine and related products.

Typefaces: Helvetica Neue Expanded Bold and Expanded Light, Suisse Int’l Condensed Light and Suisse Int’l Antique

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