The Brand Identity

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Australian studio Maud designs the identity for Schwartz Media’s 7am podcast

7am is a daily 15-minute podcast from Australia’s Schwartz Media that tells the news through in-depth interviews and sharp analysis. They make intelligent sense of complex issues.

Maud, a studio with offices in Sydney and Melbourne, designed the podcast’s identity, launch campaign and website. The visual language contrasts old and new mediums by combining a quirky sans serif wordmark that echoes print traditions and a digitalised graphic that references purification and distillation.

Typefaces: Field Grot and Quadrant Text by Matter of Sorts
Web development: Anthony Kolber

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The Designers: Josep...