The Brand Identity

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Begira by Rebeka Arce

Begira is a fresh multidisciplinary production company creating innovative audiovisual projects and unique visual experiences. Begira in basque means ‘to look’. We found out there are a lot of optical stores in the Basque Country called ‘Begira’. That’s why we decided to create a visual identity that plays with this dual sense of visual for both optical and audiovisual industry. The typographic logo concept is based on the LogMAR chart. This eye chart comprises rows of letters and is used by ophthalmologists to estimate visual acuity. Begira identity has a symbol based on the capital letter B building the shape of a pair of glasses.

Text: Rebeka Arce

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