The Brand Identity

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Bembos by Infinito

Bembos was the first hamburger chain in Peru, and more than 25 years on it continues despite international competition.

To Bembos renewal is constant, it’s voice is always looking to stay young. And in that sense, the client’s order was to align the new branding and graphics with the new millennial consumer. As a result of the process, pop art is used to relive their heritage, their slogans and activities that capitalise on their years of market presence. We developed parts inspired by the brand’s past to give today’s new contemporary feel.

Text: Infinito

AP-DB by Studio SP-GD

Sim Smith Gallery by Spin