The Brand Identity

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Blackhorse Lane Ateliers by StudioSmall

Founded in 2016, Blackhorse Lane Ateliers manufacture premium selvedge and raw denim jeans from a renovated 1920s factory building in Walthamstow. The brand is committed to implementing an ethical and sustainable production model that includes growing Japanese Indigo in the factory allotment close by.

We were hired to create the overall brand world including E-coms website, and took inspiration for the logo from the skyline of the factory roof. We developed this simple shape to work across all deliverables from the actual jeans branding of buttons, pocket stitching and labelling to packaging and factory signage.

Text: StudioSmall

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