The Brand Identity

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BleuRoyal by Demande Spéciale

BleuRoyal is a 100% natural blue gin from Quebec, Canada. The name derives from Mount Royal, a small mountain in the centre of Montreal, and the colour of the gin.

The identity and packaging, by Quebec based Demande Spéciale, is built around a logotype set in Mackay, a blue and white colour palette, small accompanying typography and a simple grid. The coordinates on the collar of the bottle belong to the Mount Royal.

Typeface: Mackay by René Bieder

Rare by Nature by The...