The Brand Identity

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Bodo Sperlein by Gunter Piekarski

Bodo Sperlein is a London based design studio that specialises in product design and brand direction.

With a passion and thorough understanding of time honoured materials, Bodo Sperlein design product collections and initiate creative marketing campaigns for international heritage brands to enable them to re-establish themselves in an ever evolving and increasingly demanding market.

As part of the fifteen year old studio brand’s refresh, drawing upon key elements of Bodo Sperlein’s design language, Gunter Piekarski developed a visual identity that illustrates the ethos of the studio. Carefully considering all aspects of the creative agency, Gunter Piekarski developed a bespoke logo typeface, website and brand materials.

Text: Gunter Piekarski

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