The Brand Identity

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Callen-Lorde by Mother Design

Mother Design have recently designed a new brand for Callen-Lorde, a LGBTQ public health centre in New York City. For almost 50 years, they have been a revolutionary leader in the LGBTQ health industry.

When designing the new identity, Mother took inspiration from the guerrilla marketing campaigns that came from the AIDs crisis of the 1980s. The bold and colourful approach is applied to a wide range of executions, including their website and promotional materials.


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