The Brand Identity

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Caminhos Film Festival by José Maria Cunha

For more than two decades, Caminhos makes Coimbra the capital of portuguese cinema every year. For its 19th edition, there was a need and desire to expand the number and the diversity of submitted films. Therefore, a fresh visual identity was developed in line with the many ways — in Portuguese, caminhos — the festival brings to play. The campaign successfully increased the festival audience numbers, offering a rich and diverse cultural program relevant to various areas of the arts and film.

The visual identity is dynamic across all its use. The constant use of one same typography but with different content (like invitation, program, schedule, press, guest, or anything that needed to be written), makes for an expressive language committed to the festival various media.

Text: José Maria Cunha


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