The Brand Identity

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Capsule by Franklyn

Revolutionizing prescriptions with same-day home delivery, startup Capsule wanted a fresh face for its forward-thinking pharmacy.

A new kind of pharmacy, Capsule’s prescription delivery service renders the highly inconvenient (and unhealthy) process of waiting in line at the pharmacy obsolete. Looking to express the brand’s caring and user-centric approach, we developed a bold visual identity that successfully straddles the line between playful and professional. Extending the brand to all that a modern pharmacy needs to make its mark, we designed delivery bags, pill bottles, bandages, a website, digital app, billboards, subway takeovers and much, much more.

Text: Franklyn

Double A-Side by POST—

Rambling Muse by SocioDesign