The Brand Identity

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Catseye Bay by Studio SP-GD

Catseye Bay is a Sydney based spatial design studio. They have worked with such clients as Sydney University Museums, Object Australian Design Centre, Victorian Eco Innovation Laboratory, University of Technology Sydney and Concordia Gallery. We created a system that would adapt to its media and format. The Identity was created loosely on the action of floating between two sides of the bay. The distance between the two letters are adaptable to their media, creating a versatile relationship of space and form.

Text: Studio SP-GD

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