The Brand Identity

Your cart is currently empty.

Return to shop

MD_CPT_doku_13 MD_CPT_doku_23 MD_CPT_doku_5 MD_CPT_doku_8 MD_CPT_doku_7 MD_CPT_doku_9 MD_CPT_doku_21 MD_CPT_doku_10 MD_CPT_doku_22 MD_CPT_doku_18 MD_CPT_doku_6 MD_CPT_doku_14 MD_CPT_doku_15 MD_CPT_doku_16

The Center for Philosophical Technologies (CPT) by Moby Digg

Munich-based studio Moby Digg designed the identity for the Center for Philosophical Technologies (CPT). As a strategic initiative of Arizona State University, the CPT brings together philosophers, designers, artists and scientists to interrogate, critique and reconceive the way we think about technological development in the 21st century.

The identity system builds on the centre’s dynamic, broad approach to research by fluidly moving the CPT acronym around the available canvas, framed by parentheses. The addition of the parentheses stems from their ability to add additional clarification, in-line with the CPT’s work, which is all about adding detail and context to the way the world is moving forward.

Typeface: Lausanne by Nizar Kazan

Foxtrot Delivery Market by Perky Bros

Studio Lore by Amateur(dot)rocks