The Brand Identity

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Cha.ology by Alphabet

Branding and spatial design for Cha.ology; a unique Japanese Teahouse that has recently opened it’s doors in the heart of Manchester city centre. The brand captures the tradition and heritage of Japan in a clean, sophisticated and contemporary way that works for the westernised market.

The grid system that the brand is built from is heavily influenced by the traditional Japanese Tatami Flooring. This grid system was combined with neutral colours and raw materials to help capture the tranquil environment of a traditional Japanese Teahouse in the middle of one of the UK’s biggest and busiest cities.

Text: Alphabet

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