The Brand Identity

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Cienne by Lotta Nieminen Studio

Cienne is a women’s ready-to-wear fashion brand that began in New York in 2014. They commissioned Lotta Nieminen Studio to design their identity to reflect their socially and environmentally conscious values as well as the high quality aesthetic of their products.

The identity is based around a vibrant colour palette that is a reference to fabrics used in the brands first collection. The colours are designed to be layered together or stand alone, and last longer than one season.

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