The Brand Identity

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Corrigan Co. 120 Years by Kiku Obata & Company

Corrigan Company is one the largest mechanical contractors in the US, leading complex piping projects for industrial and institutional buildings across the country. Founded in 1896, the company has remained family-owned to this day. To celebrate 120 years in business, we created a visual identity for the anniversary that brings a fresh perspective to the company and engages both staff and external audiences.

The visual identity comprises three elements – typographic seals, headline messaging and illustrations – all paired with a vibrant colour palette taken from technical piping drawings. Executed with bold simplicity and a bit of humour, the visual identity reflects the down-to-earth, non-corporate personality of this family-owned company, yet in a manner that conveys professionalism and expertise.

We created a booklet that tells the company’s story through the decades – with illustrations to represent key buildings and historic moments. These illustrations paired with humorous copy served as the foundation for campaign graphics. The project allowed the identity to extend across various applications, from print ads to t-shirts, from packing tape to post-cards, and from construction site signage to ball markers and golf polos. This diverse collection of collateral was given to clients and staff in celebration of Corrigan’s 120 years in business.

Text: Kiku Obata & Company

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