The Brand Identity

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Creative Loop by CREVV

Kyiv, Ukraine-based studio CREVV designed the identity for Creative Loop, a one-day annual event covering design, advertising and production.

Each year, Creative Loop chooses a creative city and invites a selection of its leading designers to Kyiv to speak at the event. For 2019, the chosen city was Berlin, with speakers including HORT and Studio Yukiko.

The typographic identity intends to convey the feeling of travel through the aesthetic repurposing of technical information found on transport tickets.

Typefaces: Arial and VCR OSD Mono

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