The Brand Identity

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Culprit by Studio South

Culprit is a new culinary experience located in a converted loft space in downtown Auckland – the brainchild of highly regarded chefs Kyle Street and Jordan MacDonald. The restaurant serves both a traditional à la carte menu, as well a variety of seasonal tastes and bites served ‘yum cha style’. A mixture of trolleys and trays are presented to diners in a beautifully crafted kitchen and dining space, over the course of two sittings each night.

We were approached by the two chefs to develop an identity that reflected their new, unique take on dining and one that complemented their rough-around-the-edges aesthetic. Working together with interior designer Kirsty Mitchell we brought together a dark moody identity to accompany the restaurants look and its food.

Text: Studio South

Guell by Yuta Takahashi

Hipchips by Ragged Edge