Pràctica create an abstract universe for Catalonia’s 2018 Year of Cultural Tourism
Every year, the Catalonian government creates a new strategic plan to promote tourism in order to represent and enhance the region’s cultural heritage. The main theme for 2018 was culture.
Deeming it impossible to capture the regions diversity in a single image, local studio Pràctica instead created an abstract universe filled with characterful shapes and forms. The graphic system produced countless versions of the 2018 logo that reflect the spirit and personality of the Catalan culture.