The Brand Identity

Your cart is currently empty.

Return to shop

CulturalTourism_1 CulturalTourism_2 CulturalTourism_3 CulturalTourism_5 CulturalTourism_4 CulturalTourism_6 CulturalTourism_7

Pràctica create an abstract universe for Catalonia’s 2018 Year of Cultural Tourism

Every year, the Catalonian government creates a new strategic plan to promote tourism in order to represent and enhance the region’s cultural heritage. The main theme for 2018 was culture.

Deeming it impossible to capture the regions diversity in a single image, local studio Pràctica instead created an abstract universe filled with characterful shapes and forms. The graphic system produced countless versions of the 2018 logo that reflect the spirit and personality of the Catalan culture.

Slanted Publishers and...

Clase designs the identity...