Deuce by Josiah Craven
Logotype for Deuce, an unrealised pop-up show-space based in Hull between TUCK Studio & Banana. The shop unit occupies an old fruit market and the identity reflects this history, shown in the stacking the logotype, typeface choice and G.F Smith Mandarin-coloured business cards. The identity was built to complement the existing TUCK Studio, using a similar stripped back and honest approach of colour palette, logotype and application.
Text: Josiah Craven