The Brand Identity

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Dimoni by Forma

Barcelona based studio Forma designed the visual identity and packaging for Dimoni, a vermouth brand from Mallorca, Spain.

The name of the brand comes from Sant Antoni’s Day, which is one of the most important festivals in Mallorca. During the celebrations, the Dimoni (Devil) acts as the main character of the parties and parades. Forma chose to illustrate a playful Dimoni character to lead the brand, in order to represent the tradition of Mallorca.

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