The Brand Identity

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Dimple by Universal Favourite

Sydney-based studio Universal Favourite designed the identity for Dimple, a direct-to-consumer contact lens subscription service.

The identity is based around the fact that everyone’s left and right eye prescription is different. That’s why Universal Favourite created a set of 60 colourful illustrations that correspond to each power number (-12.99 to +6.00) to show the vast number of combinations available. This system makes it much easier for users to identify their prescription by colour and form as opposed to number.

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