Located in the heart of Soho, Disrepute is a members bar with a rich heritage of establishment and scandal. Focused on secrecy, seduction and clandestine affairs, our approach takes inspiration from Soho’s most notorious eras of concealed communications and discrete symbols. Centering on characters and stories, there is a strong sense of narrative that runs through every touch point within the collateral.
Snippets of notes left behind suggest back–stories of past love, intimacy and people. We have used fragments of notes sent between John Profumo, his wife Valerie Hobson and mistress Christine Keeler as a subtle nod towards the history of the bar.
Text: Two Times Elliott