The Brand Identity

Your cart is currently empty.

Return to shop

1456777992572 1456778005658 1456778019053 1456778035974 1456778049165 1456778067004 1456778082933

Drye by Sam Flaherty Creative

The brainwave of two friends who love colour, Drye is a cheeky, energetic and slightly sexy towel brand that believes drying off can be fun.

I worked with Drye in the start-up stages of the business; a little bit of strategy, a little bit of research, and a lot of art-direction and brand consultation. The brand has since grown into its own, with a dedicated lifestyle following around the world and an engaged audience photographing their own #Dryemeoff content.

Text: Sam Flaherty Creative

Vertigo

Knowear by Studio South