The Brand Identity

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Drye by Sam Flaherty Creative

The brainwave of two friends who love colour, Drye is a cheeky, energetic and slightly sexy towel brand that believes drying off can be fun.

I worked with Drye in the start-up stages of the business; a little bit of strategy, a little bit of research, and a lot of art-direction and brand consultation. The brand has since grown into its own, with a dedicated lifestyle following around the world and an engaged audience photographing their own #Dryemeoff content.

Text: Sam Flaherty Creative


Knowear by Studio South