The Brand Identity

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SynGro_2 SynGro_7 SynGro_3 SynGro_8 SynGro_1 SynGro_6 SynGro_9 SynGro_4 SynGro_10 SynGro_5’s Syndicat Grotesk is inspired by New York City’s hodgepodge visual culture is a New York-based graphic design studio, founded by Victoire Coyon and Adrien Menard, that creates visual identities, publications, websites and signage for a host of cultural clients. In addition to their design services, the studio releases a number of commercial and commissioned typefaces through their independent type foundry.

Their latest typographic release is Syndicat Grotesk, a contemporary sans serif inspired by New York’s hodgepodge visual culture. The streets of the city’s boroughs are a constant clash of colour, typography and language from all over the world, and the typeface’s four weights represent just that. The letterforms are designed to feel like they’ve been pulled from multiple grotesques to work together as one cohesive typeface.

To celebrate Syndicat’s launch, close collaborator and good friend of the studio, Julien Baiamonte, was commissioned to create a series of 3D visuals inspired by New York’s erratic shop signage.

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