The Brand Identity

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Eric Petschek by Adam Ridgeway

Brand identity and site design for Eric Petschek, a freelance photographer and designer whose work is largely inspired from his background in interior architecture. His work, photographic and built, emphasises exaggerated proportions, strong, clean lines, and simple subjects. The affinity of Eric’s work to contemporary Belgian design and ‘warm modernism’ is captured in a typeface and wordmark that, while inspired by a Flemish type specimen from the early 20th century, is relevant and modern.

Text: Adam Ridgeway

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