The Brand Identity

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Essentials by Natural

We linked Bartolomé Pujol with their ‘Essentials’ (brands) in a single graphic element (letter E), making a symbol and system of its own.

The identity is for a seller that connects industrial architectural and interior projects. It identifies the professional and denotes his activity on all parts. It is graphically linked to the world of interior design (potential customer).

From the design of a logo/symbol, we generated a system based on the concept of ‘connection’. Compositions are based on the use of space. In a context of trademarks, materials and dark colours are proposed not to compete with them.

Text: Natural

La Revolución by Javier Arizu, Carlos Bermúdez, Guillem Casasús & Anna Berbiela

Vertigo