The Brand Identity

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Familia’s colourful illustrations aim to raise awareness of Madrid’s volunteering opportunities

The [email protected] por Madrid campaign aims to raise awareness of the Spanish capital’s volunteer programme. The programme encourages citizens to participate in tasks within the sporting, cultural and environmental sectors in order to help improve the bond within the city.

Graphic design studio Familia, offering an outside perspective from the city of Barcelona, designed the campaign to directly focus on the volunteers. The campaign presents them as autonomous, active, happy and collaborative people through a series of colourful illustrations that show some of the available volunteering opportunities.

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