The Brand Identity

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Fatking by Zé Studio

Fatking is an award winning creative production company working for various clients and agencies in both New York and LA. We created a fun personification of a ‘Fatking’ as someone who has a bold yet self deprecating attitude, is crowned with a Basquiat-esque gold crown and would most likely be found getting their next bagel fix on the streets of Bushwick, Brooklyn.

Text: Zé Studio

Ricci Bloch Architects by Studio SP-GD

Begira by Rebeka Arce