The Brand Identity

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Fatlash by Anagrama

Fatlash is a high-end London based eyelash extension brand with a specialty in the advanced Russian volume lash technique. Its founder, a highly experienced award-winning therapist, works developing eyelash designs with special attention to eye style and face shape accomplishing beauty enhancing results.

The Fatlash brand integrates line patterns inspired by different eyelash proportions and shapes. Its selected bold typographies exalt strength and endurance in a consistency with the product characteristics.

Elegance and catchiness where the objectives while selecting the colour palette and an interesting highlight was attained with the red & black foil touches on the packaging.

Text: Anagrama

Stevenson Systems by SocioDesign

Aloof