The Brand Identity

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Ferrari: Under the Skin by Pentagram

Hosted by the Design Museum in London, Under the Skin is a new exhibition in celebration of Ferrari’s 70th anniversary.

The visual identity of the exhibition, designed by Pentagram, represents the journey the company has taken throughout their 70 year history. The colour palette is inspired by the iconic Carrozzeria Scaglietti from the 1960s. The typography is informed by vintage posters, brochures and yearbooks.

150 Wooster by Javas Lehn Studio

5PM by Plus Mûrs