Date
Words
Elliott Moody
0 min read

Floyd by Order


Floyd by Order
Floyd by Order
Floyd by Order
Floyd by Order
Floyd by Order
Floyd by Order
Floyd by Order
Floyd by Order
Floyd by Order
Floyd by Order
Floyd by Order

Floyd is a Detroit based furniture company with an aim to put an end to cheap, disposable homeware. After successfully launching the brand through a £250k Kickstarter campaign, they turned to New York based design office Order to create their company’s identity.

Order created a custom typeface called Floyd Gothic, inspired by the bold, hand-painted signage seen on steel factories in Youngstown, Ohio, where one of the founders grew up. The typeface sits at the core of the identity alongside a rust-red colour and a playful tone of voice.

Graphic Design

Order

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