The Brand Identity

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Floyd by Order

Floyd is a Detroit based furniture company with an aim to put an end to cheap, disposable homeware. After successfully launching the brand through a £250k Kickstarter campaign, they turned to New York based design office Order to create their company’s identity.

Order created a custom typeface called Floyd Gothic, inspired by the bold, hand-painted signage seen on steel factories in Youngstown, Ohio, where one of the founders grew up. The typeface sits at the core of the identity alongside a rust-red colour and a playful tone of voice.

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