The Brand Identity

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Fora by Gemma Mahoney

Fora is a cultural magazine with a wide and diverse perspective. It’s brand identity, which showcases this diversity, was created by Melbourne based designer Gemma Mahoney.

The brand will evolve with each issue of the magazine by adding a new colour as the main feature of the print work. Gemma created a playful custom logotype that was influenced by Savate from Velvetyne Type Foundry.

Type: Sporting Grotesque

The Process by The Brand Identity

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