The Brand Identity

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Perky Bros refreshes Foxtrot Delivery Market’s identity and in-store experience

Nashville-based design office Perky Bros were commissioned by Foxtrot Delivery Market to refresh their identity and upgrade the shopping experience within their stores. A one-stop neighbourhood café and market, Foxtrot offer goods including wine and chef-prepared takeaway meals at their stores in Chicago and Dallas.

The new identity system is relatable, comforting and quirky, and its flexible use of typography, illustration and pattern allow each application to feel fresh and playful.

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