The Brand Identity

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Function Engineering by Sagmeister & Walsh

Function Engineering specialises in mechanical design and engineering for product development within, but not limited to consumer electronics, computing and networking, mobile, medical, robotics, entertainment, commercial and industrial equipment. Function approached us to create a new brand identity system. Narrowing in on Function’s expertise in designing hinge & linkage mechanisms, we designed a typographic system base on a hinge/pivot system. We expanded on the system by creating a series of icons, illustrations, and patterns which can be used flexibly across various collateral in print and online.

Text: Sagmeister & Walsh

Nimble by Christopher Doyle & Co.

Drikolor by Inhouse