The Brand Identity

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The Good Egg by EverythingInBetween

The Good Egg serve New York and Montreal influenced Middle Eastern cuisine in their two restaurants located in London. They commissioned EverythingInBetween to design their brand identity and apply it across packaging, signage and merch.

The identity is based around a bespoke typeface that is combined with a series of typographic embellishments that vary depending on the application.

Typefaces: Bespoke, Bureau Grotesque Three Seven and Monotype Grotesque Bold Extended

M3 by Buro

From Eastern Europe by Counter-Print