The Brand Identity

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Goodside by Studio South

Goodside is a hospitality area in Takapuna, Auckland. The laid back space plays host to a collection of New Zealand’s finest food and beverage artisans.

Goodside’s identity, created by Studio South, is built around the ethos of good people making good food. The logotype and accompanying typography are inspired by the act of smiling, creating a feeling of quality and light-heartedness.

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