The Brand Identity

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Google by The Rivalry

We were invited to create a new visual identity for Google that would adapt to the ever-evolving multi-screen world, without losing the speed and simplicity users love. No small task with over 12 billion searches made monthly and ~200 Google products to consider. The result is a dynamic system of components beyond the iconic logo. Working closely with internal teams to identify the countless touch points, we conceived the primary logotype and icons, designed the custom Product Sans typeface, developed a set of comprehensive visual identity guidelines and created an assortment of branded materials.

Text: The Rivalry

Spread The Sign by Kurppa Hosk

Homero + Martin by Made Office