Google Zoo by M35
Google Zoo is Google’s creative ‘think tank’ of technologists and artists. Following a repositioning of the company, design consultancy M35 were called in to reinvent their visual identity. The outcome had to operate within the established parameters defined by the Google masterbrand, but also establish Google Zoo as its own entity.
The new identity is based around a modular concept, which gives each function and team member their own unique pattern and form. Black is used as a counter to the usual white canvas seen by the masterbrand.