The Brand Identity

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GoogleZoo_8 GoogleZoo_1 GoogleZoo_6 GoogleZoo_3 GoogleZoo_7 GoogleZoo_2 GoogleZoo_4 GoogleZoo_5

Google Zoo by M35

Google Zoo is Google’s creative ‘think tank’ of technologists and artists. Following a repositioning of the company, design consultancy M35 were called in to reinvent their visual identity.┬áThe outcome had to operate within the established parameters defined by the Google masterbrand, but also establish Google Zoo as its own entity.

The new identity is based around a modular concept, which gives each function and team member their own unique pattern and form. Black is used as a counter to the usual white canvas seen by the masterbrand.

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