The Brand Identity

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Graze by Madison Tierney

A contemporary take on a traditional Italian ‘Enoteche’, or wine bar, Graze provides high quality European wine and food.

The branding work by Australian designer Madison Tierney takes cues from the dark tones and imagery of the original delicatessen’s and wine bar’s of the 16th and 17th centuries, instead of using the stereotypical aerial food photography. She chose to use a blackletter typeface, which was common between the 11th and 18th centuries, alongside the classy and moody colour palette.

The Beautiful Meme

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