The Brand Identity

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Grinning Face Coconut Milk by Leo Burnett Design

Grinning Face Coconut Milk is freshly pressed and only has two ingredients: coconut and water, meaning it separates and needs a good shake. The packaging, by Leo Burnett Design, embraces this through the use of jumbled letters, encouraging the user to shake the bottle. The white on white colour palette further reflects the minimal use of ingredients in the product.

Granger by Mildred & Duck

AbEXP by AIAIAI