The Brand Identity

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Gruff by TM

London-based studio TM designed the identity for architecture practice, Gruff. The brief was to create a new look for the company which better reflects who they are and where they are going as a business.

Through a phase of research, TM discovered a unique, tailor-made and playful approach within Gruff’s work that encourages a sense of discovery within the spaces they create. The identity reflects this through the use of layering, which can be seen through the mirrored logotype, the use of a 50:50 divide and contrasting materials in print.

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