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Elliott Moody
0 min read

Gruff by TM


Gruff by TM
Gruff by TM
Gruff by TM
Gruff by TM
Gruff by TM
Gruff by TM
Gruff by TM
Gruff by TM
Gruff by TM
Gruff by TM

London-based studio TM designed the identity for architecture practice, Gruff. The brief was to create a new look for the company which better reflects who they are and where they are going as a business.

Through a phase of research, TM discovered a unique, tailor-made and playful approach within Gruff’s work that encourages a sense of discovery within the spaces they create. The identity reflects this through the use of layering, which can be seen through the mirrored logotype, the use of a 50:50 divide and contrasting materials in print.

Graphic Design

TM

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