The Brand Identity

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Guell by Yuta Takahashi

Our branding project for Guell, a roadwear brand based in Nara, Japan. With the rise in people involved in road biking, there has recently been demand for increased diversity in roadwear. Different from the common sporty items on the market Guell produces a more urban and modern line.

Inspiration for the logotype was taken from gears, speed, muscle movement, breathing, and the light and shadows from the sun. With a minimal urban taste and a gentlemanly refinedness, Guell has created a brand identity as ‘The Urban Roadwear’.

Text: Yuta Takahashi

Up to Seconds by Ray Dao

Culprit by Studio South