The Brand Identity

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Guud Studio’s identity for Folks, Burger Social Club adds arms and legs to just about everything

Folks, Burger Social Club is a small fast-food restaurant in El Born, one of Barcelona’s oldest neighbourhoods. The fashionable area is famous for its international variety of restaurants and cafés.

Folks’ refined menu offers six home-made burgers using carefully selected ingredients that fuse international flavours with a local touch. The restaurant’s identity, by Barcelona-based Guud Studio, is a hectic combination of hand-drawn typography, illustrations that bring the ingredients to life, and a contrasting serif wordmark. The branding captures the spirit of Folks as a relaxed, carefree meeting place.

Illustration: Carlos Toledo
Photography: Enric Badrinas

Order designs a modular,...

The rectangular forms...