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Elliott Moody
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Jordi Masdeu Studio's identity for Folks, Burger Social Club adds arms and legs to just about everything


Jordi Masdeu Studio's identity for Folks, Burger Social Club adds arms and legs to just about everything
Jordi Masdeu Studio's identity for Folks, Burger Social Club adds arms and legs to just about everything
Jordi Masdeu Studio's identity for Folks, Burger Social Club adds arms and legs to just about everything
Jordi Masdeu Studio's identity for Folks, Burger Social Club adds arms and legs to just about everything
Jordi Masdeu Studio's identity for Folks, Burger Social Club adds arms and legs to just about everything
Jordi Masdeu Studio's identity for Folks, Burger Social Club adds arms and legs to just about everything
Jordi Masdeu Studio's identity for Folks, Burger Social Club adds arms and legs to just about everything
Jordi Masdeu Studio's identity for Folks, Burger Social Club adds arms and legs to just about everything

Folks, Burger Social Club is a small fast-food restaurant in El Born, one of Barcelona’s oldest neighbourhoods. The fashionable area is famous for its international variety of restaurants and cafés.

Folks’ refined menu offers six home-made burgers using carefully selected ingredients that fuse international flavours with a local touch. The restaurant’s identity, by Barcelona-based Jordi Masdeu Studio, is a hectic combination of hand-drawn typography, illustrations that bring the ingredients to life, and a contrasting serif wordmark. The branding captures the spirit of Folks as a relaxed, carefree meeting place.

Graphic Design

Jordi Masdeu Studio

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