The Brand Identity

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“The next few years are probably the most important in our planet’s long history.” It’s unlikely that the United Nations are wrong. That’s why Norwegian design studio Heydays have launched Goods, a venture focusing on packaging design that benefits people and the planet. We’re exposed to thousands of ads every day which encourage us to consume unsustainable products – Goods will act as a remedy to this by working closely with brands and producers of physical goods to help make better decisions in production and branding.

“The next few years are probably the most important in our planet’s long history.”

Sandro Kvernmo, a designer with over 15 years of packaging design experience, will lead Goods. He believes that “great packaging design and profit shouldn’t come at the planet’s expense. As designers we have a huge opportunity to influence how products are packaged and communicated. While we have never consumed more than we do today, it’s also never been clearer that we have to consider what materials we put into the loop.”

Co-founder Mathias Hovet adds: “We’re here to challenge how things are done. We have no blueprint for how things should be done on day 1, but we will have to be the best at asking the right questions and find new ways on how to reach consumers with holistic branding solutions. At the end of the day we are consumers ourselves, and we’ll focus on designing simple packaging that sells, but also turns into brands that give real value to consumers.”

“Great packaging design and profit shouldn’t come at the planet’s expense.”

Goods is the first Norwegian studio to be certified as a Control Member of Norwegian Green Dot – a non-profit company responsible for financing the recovery and recycling of used packaging. Kvernmo told us that “recycling, value chains and environmentally friendly packaging are complex areas, and not something you can learn in your spare time. Being a member of Green Dot enables us to learn and collaborate with the best in the field on concrete projects together with our clients and partners.”

Goods has already started working with international and national companies, including both Norway’s largest online supermarket, Kolonial.no and pharmacy chain, Apotek1.

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