The Brand Identity

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High Rollers by Glasfurd & Walker

High Rollers is a bowling alley, pizza and beer hall in Banff, Alberta. Named ‘High Rollers’ for its position amongst the Rocky Mountains it claims its stake as the ‘highest bowling alley in Canada’. It’s a place to hang up your skis, skates, hiking boots and come make a few new friends. The identity is built around a mascot – bowling babe – a nod to 1950s bowling culture and pin-ups which compliments the retro-inspired interior design.

Text: Glasfurd & Walker

The International by Studio South

Wagon Wheel by Perky Bros