The Brand Identity

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High Tide’s identity for Disco draws on an eclectic mix of inspirations, from Greek sculpture to plant life

Disco makes vegan, organic, cruelty-free, gluten-free and aluminium-free skincare products for men. They offer everything from face wash to deodorant, in fully recyclable packaging, individually or through a membership programme that’s designed to take the guesswork out of the replenishment process.

Brooklyn-based studio High Tide teamed with Disco in its early stages to create a fitting brand strategy, visual identity, packaging solution and e-commerce experience. They drew on an eclectic mix of inspirations, from ancient Greek sculpture and plant life, producing a custom geometric logotype that sits confidently on a minimalistic approach to packaging and advertising.

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