The Brand Identity

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Hilton House by Ensemble

Hilton House is a 1960s office block in the heart of Manchester’s Northern Quarter that has been redeveloped to feel at home in the 21st Century. To accompany the relaunch, Manchester based agency Ensemble designed a new identity for the building.

Ensemble started the project by recreating every graphic element from the original building: the brickwork on the roof, the grid structures of the windows, the wayfinding, and the original front of house signage, which was set in Univers Extended. In addition to this, they commissioned local artists to create bespoke artwork to add a new layer to Hilton House’s story.