The Brand Identity

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Holden_3 Holden_1 Holden_2 Holden_12 Holden_13 Holden_5 Holden_10 Holden_6 Holden_8 Holden_11 Holden_4 Holden_7 Holden_9

Javas Lehn Studio’s identity for Holden has the brands elevated, urban aesthetic in mind

New York-based Javas Lehn Studio created Holden’s identity with the brands elevated, urban aesthetic in mind. The Californian clothing company has been producing performance outerwear made for both the country and city life since 2002.

In addition to a custom H icon, Javas Lehn Studio created Caulfield, a custom sans serif typeface designed in collaboration with Danish type studio Bold Decisions. The identity is applied across printed collateral, advertising, packaging and the product with a focus on the idea of an unconventional adventure.

Typeface: Caulfield by Javas Lehn Studio and Bold Decisions
Photography: Cole Barash, Silvano Zeiter and Riley Kalbus

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